Which two sections of a SWOT analysis are positive?

Which two sections of a SWOT analysis are positive?

• A. Strengths, Opportunities
• B. Opportunities, Threats
• C. Weaknesses, Threats
• D. Strengths, Weaknesses

Answer: (A)

In SWOT analysis, positives come from what the business can leverage: internal strengths and external opportunities. Strengths are internal attributes or capabilities the business does well, giving it an advantage. Opportunities are external circumstances or trends that could help the business grow or improve if seized. Together, these two sections highlight areas to build on and to pursue. Weaknesses and threats, on the other hand, signal internal limitations and external dangers that the business should mitigate or avoid, so they’re seen as negatives rather than positives. So the two positive sections are strengths and opportunities.

In SWOT analysis, positives come from what the business can leverage: internal strengths and external opportunities. Strengths are internal attributes or capabilities the business does well, giving it an advantage. Opportunities are external circumstances or trends that could help the business grow or improve if seized. Together, these two sections highlight areas to build on and to pursue.

Weaknesses and threats, on the other hand, signal internal limitations and external dangers that the business should mitigate or avoid, so they’re seen as negatives rather than positives.

So the two positive sections are strengths and opportunities.